Internet Entrepreneurship Needs Social Media Marketing

Why?

It’s an inescapable fact that social media is becoming increasingly more integrated into our lives on both a personal and business level, and for those entering the ranks of Internet entrepreneurship, it’s a really important element to include in your marketing.  Having ventured  onto my own journey of Internet entrepreneurship, I have developed a much deeper understanding of how important social media marketing is – and how powerful it is too. What I’ve learnt, I’d like to share with you.

Your customers and future customers are using social media and it’s a great way to engage with them. In addition to maintaining an online presence with your website, you need to be visible with a social presence also.  It’s not enough just to have a website anymore and by using social media marketing, you will reach a lot more people and faster.  Have you heard the phrase, going viral? Well that’s exactly what social media marketing can do for you and it means that your messages spread very quickly. And that’s what we all want for our businesses right? To reach ever increasing numbers of customers that are going to want what we have to offer.

Internet Entrepreneurship Is An Exciting Journey

The worldwide recession is forcing us to add value to our businesses, so if you embrace social media marketing, the benefits will help to keep you trading in the future. Get your social media marketing right and you’ll be able to keep the costs of your marketing down.

If you’re on a limited marketing budget, social media marketing is the most cost effective way to reach customers with information about your products, product news, sales, deals and more and you’ll find that if you devote your time (or an employee’s time), even on a part time basis, to setting up and running your social media marketing, you’ll have the ability to reach millions of potential customers that otherwise may never hear about you.

If you use some of the most popular social media marketing methods including blogging, you’ll have a very powerful program that will raise awareness in your brand which in turn, brings credibility for your company.

Internet Entrepreneurship – Connect Directly To Your Customers

Social media marketing will help build customer relations and if your consumers can easily share frustrations with products or customer service directly with you and get feedback, they will feel more confident in your brand and have a better connection to it.

Likewise, if consumers feel you value their feedback and you implement their suggestions, for example, what to name a product or a perception of a product, they are far more likely to remain loyal to your brand and act as ambassadors on your behalf.

Social media can also generate high traffic to your business and in turn, increase sales which increases your ROI – your return on investment.

It’s become an invaluable and necessary set of tools to add to your tool-kit and given the many ways we access the Internet including mobile phones and other devices in addition to computers, social media is set to continue the upward growth trend.

We may as well face it, it’s here to stay and we have to move with the times and best of all, it’s FREE.

Global Internet users top the 2 billion mark of which almost 300 million are in North America, 800 million in Asia, 450 million in Europe, 70 million in Africa, 200 million in Latin America & the Caribbean and 20 million in Australia and New Zealand.

Business owners are starting to wake up to the fact that they need to actively engage in social media marketing but many are unsure how to go about it.

There are over 30,000 social media sites but this number is increasing by 300 each month and where do you start? Where do you focus your time and energy to get a return on your investment? It can seem like a minefield.

Whatever industry you’re in, you can create useful information in the form of blogs, articles and videos to share that others will find value in and learn from. You don’t blatantly sell your products or services in social media. Your valuable content that is informative, educational and entertaining, enables consumers to get to know and trust you first. It then leads them from your social media sites to your website and that’s when you do your sales pitch. That’s how social media marketing works.

Internet Entrepreneurship – You Can Be Sure Of A Vast Audience

The three top giants that have become household names that I would recommend are Facebook, YouTube and Twitter.

Facebook has over 700 million active users and these people are logging in for an average of half an hour each day so you need to get your messages in front of them. This represents a massive marketing opportunity so you’ll need a Facebook Page.

Another giant is YouTube, the second largest Search Engine to Google and owned by Google, streaming over 2 billion videos each day. Every minute, twenty-four hours of new video footage is uploaded and the average person spends fifteen minutes a day on YouTube viewing content, representing another massive marketing opportunity.

Twitter has been around for over five years amounting to over 10 billion tweets sent which equates to around 50 million tweets each day and this number is rising rapidly. It’s the place to find out what’s happening in the world. It provides instant updates on almost any topic.

If you implement some of these strategies on your journey towards Internet entrepreneurship, you’ll be heading in the right direction for sure.

For the very best education in Internet entrepreneurship, I would suggest you register for a FREE Webinar hosted by my mentor and friend, Jay Kubassek of PRO U. Click here to register.  You can also read about my own journey to Internet entrepreneurship by clicking here and here. (Check out the great advice Jay gave me)!