Posts Tagged ‘Business For Women From Home’

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April 10th, 2013

Work at Home Mum-Working on My Terms in My Time!


Are you a work at home mum? If not, would you like to become one? These days, things are tough in the common workplace which means the only way out is to do something for yourself. What is that something? It’s creating your own work at home venture.

This is about doing something you love, without giving up time for the ones you love. Wouldn’t you say that 9 out of 10 mums would work at home if they could? What would you do? Are you completely satisfied with your workspace and the life you have created? If not, I bet you found this article as a result of your online search for more information!

If you want to be a work at home mum, then I want to give you a step by step roadmap that you can use to break out of the mold of working for someone else, so that you can work for yourself and create the life you fully desire to live!

work at home mum

Living in Australia was fun!

Why It’s Amazing to Be a Work at Home Mum!

Being a work at home mum is truly a joy for me.

The reason being is that I can easily work from anywhere. I can travel with my daughter, and when my mum was alive I used to travel with her as well. It’s no surprise then that I have had such a freeing experience working for myself.

I never wanted to be very far from my kids, and therefore I decided to just make it happen!

So, how did I start? I made the DECISION.

I did research online, and discovered that what I was looking for was all online.I found out that all I needed was:

  • To find out if what I had a passion for would earn me some income
  • Put up a basic website to start
  • Start a blog to share information and drive traffic to my website
  • Use social media to share information about what I was learning, and teaching others how to do the same!

I also knew that other women wanted the same thing, and that was to live out their dreams to work at home, so that they could spend more time with their children and spouse, and live life on their terms. Doesn’t FREEDOM sound good to you?

Once I found the information I needed, it was time for me to implement what I learned and make it happen!

Becoming the Work at Home Mum I Wanted to Be!

So, once I learned what I needed to know to become a work at home mum, what was the next step?  It was creating a marketing strategy for my business. Not all marketers are going to use the same strategy, and REMEMBER, this is about reaching your niche market. I want to reach those of you ladies just like me that want to stay at home and raise their children and take care of their home.

Before you can even write that strategy, you absolutely MUST:

Set goals. If you don’t set goals, you will have no roadmap. Set short term goals, and then set goals for what you want to do in the long term too. Be clear, be definitive, and be honest with yourself. Set daily goals as well, sort of like and action plan!

Get up before the kids do! If you can manage, get up before the kids and spouse do. You want to get a head start so that you can get some stuff done before everyone needs your time and attention. It’s tough being a mum, but it’s the best job in the world! However, what business time you can get, take it! Your time is so precious!

Block out time for business and time for family only. Just so you know, because time is tight, it’s best for you to block out time for family and work. Set work hours, and abide by them Let your family know what they are, and by all means, get the support you need from your spouse to help you get through.

I hope these few tips help you. If you would like to chat, I would love it! I am all about helping out anyone that would love to be a work at home mum!

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Posted in Work From Home | 606 Comments »

September 29th, 2012

5 Ways that Home Businesses Can Change Your Life for the Better!


Home businesses have been rising in popularity since the early 2000's. Have you been wondering how you can get a piece of this pie for yourself?

More and more women and men desire to have more freedom in their life and for them it means starting their own business in which they can work from home. I desired this same freedom, and since I took the plunge, I have NEVER looked back since.

I know how incredible it is to be able to work from home and raise my children, and I only want the same for you too!

I want to share with you the 5 ways in which home businesses can change your life for the better today and every day in the future!

home businesses

Work from home jobs enable you to spend more time with those you love!

Home Businesses Help You Find Out Your Why!

Do you have something in your life that motivates you to get up everyday and attack life with everything in you? If you don't, then it's time to reconsider what you are doing right now.

Life isn't worth living when you don't enjoy it, and that asked me to really do some soul searching for what I wanted out of life. Home businesses ask you to look a bit deeper into your soul to really question what motivates you, to get you dig deeper.

This is the first way in which home businesses can change your life for the better. When I first considered starting a home based business, I asked myself these questions:

  1. Why do I work for someone else when I can work for myself?
  2. Why do I get up everyday to work and earn an income? To pay bills or something more?
  3. Do I believe that money creates options, or is it just a paycheck to me?
  4. If I don't go for my dreams what does that teach my children?

These are all important questions that we should all be asking ourselves, but for me these questions didn't get asked or answered until I decided I wanted to work for myself at home. This exercise helps you gain perspective on what is important in life and for your family.

Home Businesses Call Forth Your Gifts and Talents!

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Another way in which home businesses can change your life for the better is that they enable you to use your gifts and talents.

You can choose a home based business based on your gifts and talents or better yet something you are really passionate about. What do you enjoy? Are you passionate about health and wellness? Are you passionate about helping someone else have more freedom in their life?

If so, then use that passion to help you choose a home business, and use that passion to help you grow it!

work from home jobs

Work from home jobs allow me to be the mother I want to be!

Home Businesses Stretch Your Creativity and Your Comfort Zone!

While it's true that home businesses can help you in many ways, they can also help to stretch your creativity and your comfort zone a bit.

This is because you will need to be more innovative in the beginning and tap into your creative side so that you can see where you can use resources you already have before you get into paid advertising.

You will also find that “home businesses” change your life for the better by challenging you to get out of your comfort zone! Talk to people you might not otherwise talk to, and get them to open up to you about other things first.

If you show people you care about them, then building a relationship is super simple! Make sense?

Home Businesses Will Change Your Ability to Earn More Money!

Just in case you were wondering, home businesses can really give you freedom, but you will be increasing your earning power.

Think about it; when you have your own business you will be able to set your own price in order to earn your own income. Just like anything else whatever you put into it is what you get out of it. Sound like a winning proposition?

If you want to learn more about having more freedom in your life, and how home businesses can help you change for the better, then CLICK HERE now!

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Posted in Work From Home | Comments Off on 5 Ways that Home Businesses Can Change Your Life for the Better!

July 19th, 2012

5 Practical Hints for Setting Up an Online Business from a Woman Working from Home


Crucial Tips from a Woman Working from Home

Let’s not beat about the bush here, setting up your own online business can seem a challenge at first, but sometimes you get to a stage in your life where you need a new start and a new direction. This is where I was just a few years ago and what a change to my life it has made!

Once you’ve made the decision to pursue the lucrative world of online business, then, though it might seem obvious, you have to decide how you’re going to achieve this and what it is that you have to offer! A woman working from home (or man for that matter!) must have some kind of focus, something to sell.

Are you familiar with Internet Marketing? If not, it’ll become integral to your business, because if you are to sell anything to anyone, then people have to know about your products or services. Without Internet Marketing, how will anyone know to visit your site?

Just what is happening here then? Allow this woman working from home to explain

Picture the scene: you run a shop on the High Street and every day you open your doors, you’re hoping you’ll see a sudden influx of customers. However, you and I both know this won’t be the case! It’s no use just sitting there waiting for customers, you have to work, you have to entice them in! A woman working from home has no choice but to be proactive 🙂

The Internet is just a big high street! And by big, I mean very big. Over two billion people search the web daily on the hunt for goods and services, and it’s up to you to ensure that your customers can find you! An online presence is crucial to your success, and it’s important that everything is polished and attracts potential customers or clients!

So what do you have to do?

  1. Tools – Ensure you have working, relevant equipment! Too much unnecessary equipment can be just as unhelpful as something that packs up on you as you start to use it. Shop around – there are countless deals on computers and Internet connections, so make sure you’re not duped. I’m a MacBook Pro user having used a PC for years. However, I’m well and truly converted!
  2. Workspace – Everyone knows that distractions can be disastrous for working, so make sure you have somewhere private where you can get on with your work! Set some ground rules so your family know to leave you in peace.
  3. Allocate Time – Juggling a family life with your business can be difficult at times so ensure that you plan your time well! Remember, you are now your own boss, so you have the freedom to do as you please! Furthermore, you’re not restricted to working during ‘normal’ hours. If your life dictates that it’s better to work late at night, or perhaps you even function better at that time, then go for it – you can now!
  4. Perseverance & Discipline – You’ll need both in running your own business! Not everything will go your way all the time, so stick at it when times get tough, and try to discipline yourself to have a good work ethic and to do so regularly! Motivation is key here.
  5. Focus and Goals – Setting yourself realistic but worthwhile goals will keep you on track and make you feel good about yourself when you achieve them! Focusing on something means you’ll be more productive, and the end product will be better still.

I’m a woman working from home and these five tips have helped me so much – allow them to help you too!

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Posted in Home Business Opportunities, Marketing Strategies and Training, Work From Home | 2,613 Comments »

May 1st, 2012

Internet Entrepreneurship – Meeting PRO U’s Founder Jay Kubassek Was A Game Changer


Meeting Up With The Big Guns!

Here’s a video of Jay and I at the event, take a look if you like……

Internet Entrepreneurship Gets Turbo Boost From Jay. 

I was privileged to attend the PRO U PEAK Mastermind Retreat held in Costa Rica from 12th to 15th April 2012. My colleague, Anita Patel from Brisbane had invited me to go and it was an offer far too good to refuse. We were going to be masterminding with some of the top leaders in the industry including PRO U Founder, Jay Kubassek no less, mega superstar in direct sales. Nobody more successful than Jay in the industry.  This was seriously going to be a game changer for sure. Click here to view a previous post about the event.

Jay’s company – PRO U – is the premier online business mentorship company for individuals aspiring to become online entrepreneurs and has since become the number one incubator for most of the successful online entrepreneurs today. A variety of world-renowned experts, best-selling authors, gurus, business and thought leaders deliver mentorship to thousands of members in over 200 countries.  What was really awesome was that most of them were in Costa Rica with us at the PEAK Mastermind.

Internet Entrepreneurship – Getting Advice From The Leaders Makes A Huge Difference

During the mastermind sessions Jay had some great advice which made perfect sense to me. I know it’s going to have a positive impact in everything I do which is why I want to share it with you.

Jay said we need to attach a mental zipwire to our goals and focus on them. Let me explain ……..

Internet Entrepreneurship – An Afternoon Spent In The Costa Rican Forest Helped Change My Mindset

A group of around thirty of us went out in the Costa Rican forest zipwiring one afternoon, and, come to mention it, that was where I started to have a mindset shift.

Just imagine if you can, being up in the canopy of the forest, seeing a terrifying ravine ahead of you which you’re about to traverse with nothing more than a clip or two on a thin metal wire anything up to 40 metres above the forest floor between you and certain death if you were to fall.  Just a helmet on for safety, no safety nets. Nothing.

When standing on those wire mesh platforms high up in the tree tops waiting for your turn, you realise you have no choice but to place your trust in the Costa Rican guides that hook you up to the zipwire.  They’re confident, they do this every day. They’re not terrified (not like me – I was shaking like a jelly). They know the zipwire is securely fastened to the trees on the other side of the ravine.

However, how better to sum up our goals in what we do in our businesses? Jay Kubassek, during a presentation the following day, likened the zipwire to succeeding in our businesses.

Internet Entrepreneurship – Jay Says We Need To Have Crystal Clear Goals To Be Successful

Jay says we need to have crystal clear goals in our minds, set a mental zipwire to them and focus our thoughts and energies on achieving them. Simple as that. Without clear goals, how can we know where we are heading or what we want to achieve?

He says we wouldn’t get on a plane or a zipwire if they didn’t have destinations so it’s the same in our businesses. We have to have that mental zipwire firmly attached to our goals.

Jay went on to say that we need to face our fears and limitations head on and overcome them.  Trying to solve problems using logical, rational thinking isn’t always the best option as it’s our powerful subconscious mind that will work out what we need to do and invariably will come up with the solutions. We need to face our fears just the same in both our businesses and zipwiring. Just like taking a leap of faith.

Internet Entrepreneurship – Attach A Mental Zipwire To Our Goals

Jay says if our mental zipwires are attached to our goals very clearly in our minds and we focus on them daily, our subconscious will help us find a way of getting there.

Think about it for a minute……….Think back to a time when you were trying to remember something and it just wouldn’t come to you – then the next day the answer pops into your head and you have what is called an ‘AHA’ moment. Well that’s the power of your subconscious mind at work and our subconscious brain in much larger than our conscious one (something like eight or nine times the size). When we have a problem to solve, we need to think about the problem or talk about it and our subconscious will delve down deep and usually find the answer. Go ahead and try it if you don’t believe me. I use this technique all the time now thanks to Jay.

P.S: Why not go and meet Jay yourself and find out more.   Click here to go to Jay’s FREE webinar where he reveals his three secret tips to success online. 

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Posted in Financial Strategies Of The Rich, Marketing Strategies and Training, Master Marketing Event, Work From Home | 28 Comments »

March 14th, 2012

5 Advantages Of Home Business Opportunities For Mothers And Professional Women


Home Business Opportunities For Mothers And Professional Women

How Am I Supposed To Fit It All In?

If you’re a mother, have a job and are partially responsible for the finances in your home, chances are you’ll be pulled in a variety of directions. Women are capable of juggling many demands, but whatever you’re juggling, it only takes adding one extra ball to throw everything out of whack.

You might be able to handle the job, the children, and the bills most of the time, but what happens when you add to that an ill family member you need to care for, a plummeting economy that forces you out of your job, or a sick child that desperately needs you (typically on the same day a project is due at work)? Get one too many balls in the air and they’ll all come crashing down around you.

Home business opportunities for mothers and professional women offer some wonderful advantages that allow you to keep your professional skills honed while better accommodating the demands of your family.

  • Flexibility: There is no denying how empowering a flexible schedule can be to a mother. Business opportunities for mothers and professional women that allow you to work from home, set your own schedules, and work around the other demands in your life not only allow you to become more productive but also ease pressure you might feel trying to cram everything into a scheduled work shift.
  • Eased guilt: Tired of feeling guilty about saying no to your children when they want you to spend extra time with them? Do you dread the tears you know will well up in your childs eyes when you can’t be there for something important? Home business opportunities for mothers and professional women create the possibility of a guilt-free work zone. You can start saying yes to your kids more often.
  • Better work-life balance: Stay at home mums are sometimes frustrated at not being able to maintain their professional skills. Professional working women are sometimes frustrated at being away from home so much. Home business opportunities for mothers and professional women offer the best of both worlds, allowing you to create a work-life balance that really works.
  • Cost savings: How much money do you spend on your professional wardrobe? Your commute? That morning latte? Daycare? Those costs can all be diminished or erased completely when you work from home.
  • Job contentment: Often, we take jobs because we have to in order to help make ends meet. There is such a wide variety of home business opportunities for mothers and professional women, however, that you can find something that pays the bills and fulfills you.

    I was one of those professional women juggling several balls in the air as a mum and at times, it was crazy and I’d be running around like a headless chicken trying to be in several places at the same time keeping everyone happy – with my boss at the top of list of priorities. It was just nuts – that’s the best way I can describe it.

    Home Business Opportunities For Mothers And Professional Women

    It's Great To Have It All

    Fortunately, I was made redundant late in 2010 from a corporate job which forced me to take stock and re-evaluate my life. This led me to finding a community of expert internet marketers and online business professionals and mentors who got me up and running in my own online business from home and it’s completely changed my life. Gone is all that ridiculous juggling and putting my boss before my family.

    Pro U is probably the worlds number one online education platform and entrepreneurial mentoring program and offers members live training in online marketing, business, mindset and leadership skills with all the tools, resources, coaching and support needed for entrepreneurial success.
    You can learn at your own pace, meet likeminded individuals and above all, live your life as you please while you run your own business from home. To me, this is the most brilliant home business opportunity for mothers and professional women.

    Want to know more? If you do, you can always check out this free webinar? Just click here to organise a time that suits you.

    If my post was helpful, I’d love you to share it with your friends.

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    Posted in Home Business Opportunities, Marketing Strategies and Training, News, Work From Home | 33 Comments »

    February 23rd, 2012

    Internet Entrepreneurship – Mid Life Crisis Was A Blessing In Disguise


    Life doesn’t always turn out as you expect, but even when everything went wrong with my career and I experienced what I thought was my mid life crisis and I needed a career change, Pro-U offered me a solution which has turned my life around!

    Just over 18 months ago towards the end of 2010, out of the blue I was made redundant from my job as a Marketing and Schools’ Liaison Officer at a Further Education college in the South West of England. I was one of around 100 that we’re made redundant that year, others before me had suffered the same fate in previous years and others have since – due to ongoing budget cuts in the downturn in our global economy.

    I’d spent a lot time advising students on the importance of transferable skills and flexibility with careers, and suddenly I found this advice applying directly to me! I’d told them that whilst the majority of our forebears had the luxury of one career throughout their lifetime, this day and age was different and many of us could expect to change careers several times.

    In a dismal job market, I realised that it could be extremely difficult for me to find a new job, and besides, I’d had enough of working for a boss from 9-5, ending up putting my work before my family, almost always – can you blame me? So, I took the plunge, and became my own boss. So what I thought was a mid life crisis actually turned out to be a blessing in disguise

    Pro-U has been instrumental in transforming my life. Pioneered by the wildly successful Jay Kubassek, Pro-U is a mentoring scheme, providing members with more than 10 hours of live training a week in varying areas of leadership and marketing. Members can access a myriad of tools, coaching sessions, resources, webinars and more, and it’s an ideal online education platform where you can learn at your own pace, meet likeminded individuals and above all, to live your life as you please. Why is that? The opportunities with online marketing are limitless, and Pro-U helps give you the relevant skills, tools and support that you need to be successful.

    I met Jay and other top industry leaders at an event in Costa Rica recently, you can take a look here if you like. What an awesome experience that was!

    So what do you have to do?

    New users are entitled to a free webinar to see what this is all about. Just click here to organise this at a time that suits you, where you can learn from Jay Kubassek himself. He’s helped thousands of people over the years to become successful online, and if you’ve come to a crossroads in your life just as I did, then perhaps this is an opportunity for you to start something new!

    Pro-U offer various packages based on the metaphorical ‘mountain’ of online success – Gear Up, Base, Ascent, Summit & Peak – to suit your own needs in terms of levels of mentorship and commitment.

    Rest assured, you’ll receive a first class education, unparalled opportunities to learn and mix with the best of the best online and an unrivalled skill-set to help you achieve your true potential online.

    Pro U can really allow you to live life as you choose, earning the salary you choose! So if you are in a mid life crisis, why not take a leaf out of my book and turn your situation around? If I can do it, so can you.

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    Posted in General Interest, Home Business Opportunities, News, Work From Home | 8,812 Comments »

    February 9th, 2012

    Six Main Goals For Success For Running A Top Home Based Business On The Internet


    If you want to be successful running a top home based business on the Internet, here’s a blue-print to keep you on track.

    Create a list of the following six topics and write three bullet points for each. They need to be things that are relevant to you and be sure to read this list until the contents become etched into your memory. Keep telling yourself that these are your goals and the more you go over these in your mind, the easier they will be to achieve.

    Remember something very important……your thoughts influence your actions and your actions influence what you achieve.

    Personal Development: Have a think about who you want to become. Do you know what your mission and purpose are? When you can get clear on these two vital factors, implementing them will be easy. Maybe you get a deep sense of satisfaction from helping others and that is your driving force. If this is your mission and purpose, then you most likely will go to great lengths to achieve this.

    Do you want to become a world class Internet Marketer and Online Business Entrepreneur and an expert in your field? You might want to help others achieve success so they can experience the kind of freedom that running a successful business provides. The kind of freedom that you enjoy. Maybe you aspire to being a positive and dynamic person who inspires others.

    Material: What things do you want to have? Maybe you don’t have your own home but would like to get one or perhaps you have one but need a bigger one as your family grows. Do you have dreams of moving to the country or by a beach? You may want to be able to afford a new car, travel the world and go to some of those exotic places in your dreams and stay in lovely hotels.

    Financial: How are you going to finance the material things? Have a think about how much you need to earn each month for the next six months. Then you could increase it to cover the following six months. What would you like your nett worth to be in twelve months? How much would you like to earn over the next few months as you build your business? Maybe some of these would go on your list.

    Business: What would you like to accomplish? Have a think about what leadership level you might want to reach in your company. Maybe you are in Network Marketing or Direct Marketing and you want to grow a team. Think about how many people you want to attract to your business. Maybe you want to generate 100 leads a month or find an assistant so you can leverage your time. Maybe you want to outsource certain elements of your business so you can focus on the parts you are good at.

    Experiences: What do you want to be able to look back on later on in life? What dreams and aspirations do you want to accomplish? Do you want to be a great parent, making a difference in the lives of your family or do you want to travel the world? Maybe you have a burning ambition to walk in the foothills of the Himalayas or make a difference to people who are starving.

    Physical: If you keep yourself in good physical shape, you stand the best chance of keeping your mind in good shape. In order to achieve this you will have to do whatever it takes to keep yourself physically fit. Would you like inner peace, calm and unwavering focus? Maybe you want twelve hours of productive energy each day with super laser-like focus on your goals. Do you want to be supercharged? To be able to do this you need to have plenty of physical exercise to keep you in great shape.

    If you become aware on a daily basis of what your goals are when setting up your top home based business on the Internet, you are far more likely to reach them. I wish you all the best of luck on your journey to success and if you’ve found this blog post useful, I’d love you to share it with your friends.

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    Posted in Determine Your Financial Future, Marketing Strategies and Training, Work From Home | No Comments »

    January 19th, 2012

    Top Tips For Blogging Success For A Work At Home Mum In An Online Marketing Business


    If You’re A Work At Home Mum Like I Am – I Hope My Blogging Tips Will Help You

    If you’re a work at home mum running an online marketing business, you need to understand the importance of blogging. Anyone can write a blog, but not just anyone can write a blog that will be pulling in the viewers and gaining you those much needed hits and ultimately leading to sales.  It’s a crucial element to running a successful business. So, what can be done? Let me share with you a few hints which will help bring your blogging alive and kickstart your online presence.

    If You’re A Work At Home Mum – Be Interesting

    Now, for some this might seem to be a no-brainer, but you’d be surprised and like I’m sure you all do, I too read countless blogs and some of them don’t really inspire me.

    Sometimes we get caught up in trying to post as many blogs as possible and then we lose that crucial spark. A boring blog post is a wasted blog post, but creating something fresh, new and informative is the perfect opportunity to attract much-needed traffic to your site. Think about what you’d like to read yourself and you can’t go far wrong.

    It’s all about reputation, and the only way you can achieve status as an expert in your field is to demonstrate that. Create first-rate content offering solutions, ideas and more and your readers will be hooked and engaged, exactly what you need.

    If You’re A Work At Home Mum – Be Regular

    I would suggest the ideal situation is to post on the same day (or days) each week, preferably at the same time. If you’re setting yourself into a timetable to write the posts then more than likely your readers will come to expect them and if they know some new exciting content is on its way on a Tuesday at 10 am, then perhaps they’ll head over to your site to check around that time, or they’ll open their RSS Feeds at some point too.

    If you’re still a fledgling site then you’ll be wanting to post as much as possible, but don’t flood your readers. There’s a fine line here, you don’t want to be posting endless dreary content but then at the same time if your posts are sporadic and half-hearted then you risk alienating readers too. It’s up to you to establish what’s appropriate, but just strike up a rhythm, and see what works best for you and your viewers. Every other day is a great place to start.

    If You’re A Work At Home Mum – Be Savvy

    I cannot emphasise enough just how crucial keywords are to your articles and posts. A few minutes of efficient, useful keyword research can plug you into the massive traffic arriving through search engines, and furthermore, it’s not just limited to your new posts.

    Think about it, if you’re using appropriate keywords in all your posts, then there’s a real likelihood that a casual browser on Google, Yahoo, Bing or any of the other search engines might just stumble across your article. If they like it, then maybe they’ll hit that crucial subscribe button. After all, what’s the harm in trying? A small amount of effort can reap huge rewards over a long period of time if you get this right.

    If You’re A Work At Home Mum – Be Vocal

    Nobody wants their blog to just be one in a sea of other blogs, so you need to make yours stand out from the crowd. High quality articles goes some way, but it’s up to you to use your Facebook page, your Twitter account, YouTube and other social media to really get yourself heard. If you can make interesting comments on other peoples’ content too then again it will raise your profile. I’m not talking about you hijacking a post with blatant spam linking to your own page. Be a real person, make some insightful comment and perhaps somebody will have the presence to click on you and have a look around.

    Like it or loathe it, online you’re always presenting yourself, and there’s no reason why you shouldn’t harness this power to your own advantage as a business.

    If You’re A Work At Home Mum – So What Now?

    Blogging, as we know, is a perfect way to demonstrate your talents in your field, so persevere with it. If you’re a work at home mum running your own online marketing business then it’s crucial you understand the importance of getting your blogging right and hopefully, these tips will help you on your way. Remember these tips each time you’re writing and you’ll start seeing results in no time. I wish you success.

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    Posted in Marketing Strategies and Training, Social Media, Work From Home | No Comments »

    January 9th, 2012

    Does An Internet Marketing Business Need A Facebook Page?


    You bet it does, along with just about every other business on the planet both online and offline no matter how big or small. This is the 21st Century and technology is racing ahead at such a speed. If you’ve got an Internet marketing business or any other kind of business, you need to be getting a Facebook Page right now. Don’t wait, you won’t want to get left behind.

    So why Facebook?

    New sites such as Google+ and privacy-focused Diaspora are attempting to knock it off its pedestal, but at the end of the day, almost everything in today’s social media space is focused around Facebook.

    With around 700 million user accounts, Facebook has grown exponentially since its Harvard beginnings in 2005, and in fact, if it was a country it would be the 3rd most populated in the world.

    Some people have misgivings about Facebook for various reasons such as lack of time, concerns about privacy or general confusion but the benefits definitely outweigh the drawbacks.

    For the majority of us, when we think of the Internet, the first website that comes to mind is Google, but in fact, Facebook has more web traffic than the titanic search giant, where people spend around 700 billion minutes per month on the social network. Clearly, this is where your business needs to be.

    Then again, it’s not just about the numbers. Still not convinced? Read on.

    Online Presence

    An individual has their own personal profile, but as a business, you can create what is known as a Facebook Page. Recent updates to the way Facebook works, mean that you can interact with other users pages as your business. In other words, any activity on Facebook can be attributed to your Business Page rather than your own personal Profile – effortless advertising at its most subtle, so long as you’re not over posting unnecessarily.

    Contact

    Anybody who ‘likes’ your page will see everything that you post in their News Feed – a live, constantly updated stream of information. The nature of the site means that everything you do in the public domain on Facebook will show up to all your target audience, giving them an opportunity to interact all the time. Post something interesting every day and people are able to get to know you and your business better, and this knowledge leading to trust is crucial for your success.

    Respect

    This is a platform for you to show and tell your audience just how special you are – not in an overt way, but through being a veritable expert on your market niche. Post informative tips, interesting news articles, useful ideas so that you are first in the collective consciousness of your audience when they need your services.

    Branding

    Facebook is another outlet for your company so make the most of this – the more you are seen across the Internet with a consistent brand image the better, so even if you’re new to this, you can be on the same level as the big guys! Get yourself a professional branding package if you can which will greatly improve public perception of your business, and then make sure this is the same across your online presence, including Facebook.

    Go Viral

    If you like, this is your main goal here, and while it doesn’t happen to everyone, Facebook helps hugely. Everything is about sharing here, and it’s free word-of-mouth advertising! Sign up to RSS feeds and surf the net regularly for interesting content which you can then share on your Facebook page, be it videos, articles, tips, anything, and it doesn’t necessarily have to be yours either, as in this case you are only passing it on. Even the best journalists are known to share content from other companies and similar, so why can’t you every now and then do the same thing? Again, if people know they can trust you to pass on good information, then they will more than likely believe in you equally when you’re posting your own material.

    This list could go on and on, and that’s the best thing about Facebook right now. It’s a true hub of activity, and the best thing you can do right now for your Internet marketing business or any business that you may be involved with is to get a Facebook Page as fast as you can.

    N.B: Remember, a Facebook Page is different to a Facebook Profile. The latter is focused on business and a space for interaction with customers or potential customers, whereas a profile is what your friends and individuals use!

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    Posted in Marketing Strategies and Training, News, Social Media, Work From Home | 35,194 Comments »

    January 6th, 2012

    Why Women Working From Home Need To Consider Using Video Marketing – Part 2


    How To Start Video Marketing For Women Working From Home

    If you’re thinking of joining the ever-growing ranks of women working from home running an online marketing business and you’ve read my previous article about video marketing and are ready to get started, I’ve got some advice that I hope will help you on your journey.

    Through a process of trial, error and frustration, I worked out a fairly streamlined process that I hope, will make your life a whole lot easier.

    If you’re feeling daunted by it, don’t be – there’s no need. If right now you’re thinking you won’t be able to stand in front of a camera and talk for two or three minutes, don’t let that put you off. The benefits are huge if you can master the art of video marketing.

    The more you practice, the more confident you’ll feel

    It’s OK if you don’t feel confident at the outset. That’s how it is for the majority starting out and that’s quite normal. The only way this is going to get easier is to just jump in and get going even if you make mistakes and forget what you need to say.

    So assuming that you’ve already done your keyword research around the niche that you want to target, then let’s get started.

    Have you chosen a location to shoot your video? Do you have a tidy and light office away from noise or do you prefer an outdoors location? Either are fine but both have to show you in a professional way. You need to make sure you are neat and tidy too. If outdoors, you need to avoid a windy area and free from distractions for your viewers. They need to focus on you and not on the people playing games in the background.

    Do you have a video camera and a kind and patient camera operator? You could use a tripod instead but it takes quite a while to set up. Better still and much quicker, do you have a smart phone with a video camera? They’re great and really easy to use and you just download your video onto your computer, edit if necessary and send to YouTube. Alternatively, you can record straight from your laptop and that’s fine too.

    My preferred method is to get someone to video me using my iPhone, then I download it onto my Apple Mac. If no editing is needed, I just upload it to YouTube. Job done. Simple.

    If you really can’t face the camera, then you can always do a slide-show with recorded voice over. You can use power-point on a PC or keynote on an Apple Mac and these work great too. An example of this can be found here

    Punchy, interesting videos attract viewers – make the most of it!

    Remember, video marketing is very popular and it’s a great way to get your messages out to your target market. Don’t forget your videos need to be entertaining, informative or educational or a combination of all. They must be attractive to the viewer and provide valuable content.

    I aim to shoot around three minutes of video footage in total, preferably less, and if possible, without using any kind of cue prompter. A good method I recommend is to write an article on a topic you’ve researched or learnt for article marketing or for your blog, then read it a few times and do a video about it while it’s still fresh in your mind. This way you won’t need to read off a cue prompter or a sheet of paper and it’ll be much more conversational.

    Listening to someone speak naturally even if they make a few mistakes is much more appealing that watching someone who is obviously reading. If you allow yourself to relax, you’ll find your words flow much easier.

    Another tactic I use is to have a few large bullet points on paper beside the camera to jog my memory as I go. This keeps the flow natural.

    Don’t forget you need to say your keyword in your video and you’ll need to put your keyword in the title too. You will also need to put your keyword and other related keywords into the ‘tags’ section and make sure you include a link to your social media or website in the ‘description’ box along with details of your video. I put the link at the top of the box.

    If like me, you want to be successful amongst the army of women working from home, and if you implement some of these strategies, they should get you off to a good start. I wish you good luck. Do let me know how you get on. I’d love to hear from you.

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    Posted in Home Business Opportunities, Marketing Strategies and Training, Work From Home | 17 Comments »

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