If you’re amongst the ever-growing army of women working from home running an online marketing business like I am, or you are considering starting your own online business, one of the many cost-effective ways to market your business is by video marketing.

For some, this might seem a daunting process, but there are a variety of ways you can do this if you’re not comfortable standing in front of a camera, so don’t let that put you off. If you want to make money online in a home based business, then I hope that what I have to share with you will be helpful.

Video marketing can be extremely powerful!

Video marketing is extremely popular and it’s a great way to get your messages out to a worldwide audience. People love to watch videos and if you keep them short and to the point, there’s no reason why you can’t be successful. What’s brilliant about video marketing too is that it’s FREE.

Ideally, your videos need to be either entertaining, informative or educational or a combination of all. Something that is attractive to the viewer, providing valuable content that they can use to their benefit. This way, you may stand to gain yourself a following and if you do, they are more likely to watch other videos that you produce in the public domain.

Have you heard of YouTube? (Click here to see mine and get an idea!) They are an absolute giant in the world of social media. They are the second largest search engine behind Google and are in fact, owned by Google. Did you know that YouTube streams over two billion videos each day and that every minute, twenty-four hours of new video footage is uploaded with the average person spending around fifteen minutes a day viewing content? Wouldn’t you agree this is a massive marketing opportunity not to be missed?

Do you know what your niche is?

Before you start to put a video together you need to first understand what your niche is and from there, you need to find the right keywords to use to target that niche. Without the right keywords, nobody is going to be able to find your videos. You need to put yourself in the shoes of someone looking for your business or opportunity and ask yourself what words or phrase will they type into a search engine to search for what you have to offer.

For example, I’m targeting other women working from home like me, so I’ve done my keyword research around this particular niche and have come up with a list of the keywords associated to it.

If you get your keyword research right then you stand the best chance of people finding your videos when they’re searching the Internet.

I can’t over emphasise enough the importance of understanding your niche and finding the right keywords before you start your video marketing. Without this strong foundation, the people you want to attract to your business or opportunity, simply won’t be able to find you.

If like me, you want to be amongst the army of women working from home, I hope you’re ready to find out more about how you can start putting some videos together and my next article will give you some tips on how to do just that.

Did you enjoy this article? Check back soon for part 2!

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Tags: Internet Marketing Business, Make Money Online Home Based Business, Online Marketing Business, Video Marketing, Women Working From Home

This entry was posted on Thursday, January 5th, 2012 at 11:09 am and is filed under Marketing Strategies and Training, News, Work From Home. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.