You bet it does, along with just about every other business on the planet both online and offline no matter how big or small. This is the 21st Century and technology is racing ahead at such a speed. If you’ve got an Internet marketing business or any other kind of business, you need to be getting a Facebook Page right now. Don’t wait, you won’t want to get left behind.

So why Facebook?

New sites such as Google+ and privacy-focused Diaspora are attempting to knock it off its pedestal, but at the end of the day, almost everything in today’s social media space is focused around Facebook.

With around 700 million user accounts, Facebook has grown exponentially since its Harvard beginnings in 2005, and in fact, if it was a country it would be the 3rd most populated in the world.

Some people have misgivings about Facebook for various reasons such as lack of time, concerns about privacy or general confusion but the benefits definitely outweigh the drawbacks.

For the majority of us, when we think of the Internet, the first website that comes to mind is Google, but in fact, Facebook has more web traffic than the titanic search giant, where people spend around 700 billion minutes per month on the social network. Clearly, this is where your business needs to be.

Then again, it’s not just about the numbers. Still not convinced? Read on.

Online Presence

An individual has their own personal profile, but as a business, you can create what is known as a Facebook Page. Recent updates to the way Facebook works, mean that you can interact with other users pages as your business. In other words, any activity on Facebook can be attributed to your Business Page rather than your own personal Profile – effortless advertising at its most subtle, so long as you’re not over posting unnecessarily.

Contact

Anybody who ‘likes’ your page will see everything that you post in their News Feed – a live, constantly updated stream of information. The nature of the site means that everything you do in the public domain on Facebook will show up to all your target audience, giving them an opportunity to interact all the time. Post something interesting every day and people are able to get to know you and your business better, and this knowledge leading to trust is crucial for your success.

Respect

This is a platform for you to show and tell your audience just how special you are – not in an overt way, but through being a veritable expert on your market niche. Post informative tips, interesting news articles, useful ideas so that you are first in the collective consciousness of your audience when they need your services.

Branding

Facebook is another outlet for your company so make the most of this – the more you are seen across the Internet with a consistent brand image the better, so even if you’re new to this, you can be on the same level as the big guys! Get yourself a professional branding package if you can which will greatly improve public perception of your business, and then make sure this is the same across your online presence, including Facebook.

Go Viral

If you like, this is your main goal here, and while it doesn’t happen to everyone, Facebook helps hugely. Everything is about sharing here, and it’s free word-of-mouth advertising! Sign up to RSS feeds and surf the net regularly for interesting content which you can then share on your Facebook page, be it videos, articles, tips, anything, and it doesn’t necessarily have to be yours either, as in this case you are only passing it on. Even the best journalists are known to share content from other companies and similar, so why can’t you every now and then do the same thing? Again, if people know they can trust you to pass on good information, then they will more than likely believe in you equally when you’re posting your own material.

This list could go on and on, and that’s the best thing about Facebook right now. It’s a true hub of activity, and the best thing you can do right now for your Internet marketing business or any business that you may be involved with is to get a Facebook Page as fast as you can.

N.B: Remember, a Facebook Page is different to a Facebook Profile. The latter is focused on business and a space for interaction with customers or potential customers, whereas a profile is what your friends and individuals use!