How To Start Video Marketing For Women Working From Home
If you’re thinking of joining the ever-growing ranks of women working from home running an online marketing business and you’ve read my previous article about video marketing and are ready to get started, I’ve got some advice that I hope will help you on your journey.
Through a process of trial, error and frustration, I worked out a fairly streamlined process that I hope, will make your life a whole lot easier.
If you’re feeling daunted by it, don’t be – there’s no need. If right now you’re thinking you won’t be able to stand in front of a camera and talk for two or three minutes, don’t let that put you off. The benefits are huge if you can master the art of video marketing.
The more you practice, the more confident you’ll feel
It’s OK if you don’t feel confident at the outset. That’s how it is for the majority starting out and that’s quite normal. The only way this is going to get easier is to just jump in and get going even if you make mistakes and forget what you need to say.
So assuming that you’ve already done your keyword research around the niche that you want to target, then let’s get started.
Have you chosen a location to shoot your video? Do you have a tidy and light office away from noise or do you prefer an outdoors location? Either are fine but both have to show you in a professional way. You need to make sure you are neat and tidy too. If outdoors, you need to avoid a windy area and free from distractions for your viewers. They need to focus on you and not on the people playing games in the background.
Do you have a video camera and a kind and patient camera operator? You could use a tripod instead but it takes quite a while to set up. Better still and much quicker, do you have a smart phone with a video camera? They’re great and really easy to use and you just download your video onto your computer, edit if necessary and send to YouTube. Alternatively, you can record straight from your laptop and that’s fine too.
My preferred method is to get someone to video me using my iPhone, then I download it onto my Apple Mac. If no editing is needed, I just upload it to YouTube. Job done. Simple.
If you really can’t face the camera, then you can always do a slide-show with recorded voice over. You can use power-point on a PC or keynote on an Apple Mac and these work great too. An example of this can be found here
Punchy, interesting videos attract viewers – make the most of it!
Remember, video marketing is very popular and it’s a great way to get your messages out to your target market. Don’t forget your videos need to be entertaining, informative or educational or a combination of all. They must be attractive to the viewer and provide valuable content.
I aim to shoot around three minutes of video footage in total, preferably less, and if possible, without using any kind of cue prompter. A good method I recommend is to write an article on a topic you’ve researched or learnt for article marketing or for your blog, then read it a few times and do a video about it while it’s still fresh in your mind. This way you won’t need to read off a cue prompter or a sheet of paper and it’ll be much more conversational.
Listening to someone speak naturally even if they make a few mistakes is much more appealing that watching someone who is obviously reading. If you allow yourself to relax, you’ll find your words flow much easier.
Another tactic I use is to have a few large bullet points on paper beside the camera to jog my memory as I go. This keeps the flow natural.
Don’t forget you need to say your keyword in your video and you’ll need to put your keyword in the title too. You will also need to put your keyword and other related keywords into the ‘tags’ section and make sure you include a link to your social media or website in the ‘description’ box along with details of your video. I put the link at the top of the box.
If like me, you want to be successful amongst the army of women working from home, and if you implement some of these strategies, they should get you off to a good start. I wish you good luck. Do let me know how you get on. I’d love to hear from you.
