The beginning of a new business venture can be the toughest place for any new marketer, do you agree? I find that this is because most marketers, even when they have experience aren’t sure where to start. In the Digital Age, it’s much easier.
You see, it’s not about having incredible business acumen, althought that is helpful. This is about realizing that the best way to market to people is by telling them stories. In fact, I am so confident about this, I am going to ask you to do something for me. Close your eyes, and think back to the last item you purchased. What comes to mind first?
I’m sure that if you give it enough thought, you’ll discover that not only did you buy it because there is a story behind it, but you are buying it because you like the story or you believe it. So, how do you tell a good story? How can you get people to believe that what you say is true?
It’s not about the trying, but it’s about creating stories that align with their worldview. Remember the goal isn’t to change people, but to resonate with a specific audience. I’ll prove it.
The Beginning is Always Tough
When I first decided to start my home based business, I remember thinking about spending more time with my invalid mum was all I wanted, and the ability to take care of my daughter. I wanted to be hands on and not hands off.
The beginning was a whirlwind of excitement and fear, thinking to myself, “What if this doesn’t work?” I then realized that I wasn’t alone, and that the only way to make this work was to just do it. I heard something that will stick with me forever, and it was this; “You don’t have to be GREAT to start, but you do have to start to be great!”
Wow.
I realized that most marketers go through this Q&A type session in their head, just like I was. So, I knew what I had to do. I needed to identify my goals, what I wanted from life and then create the life I wanted by living it and working on my terms. Pretty simple eh?
Can you relate to this? If so, then you just related to “my story”, and now you understand what story telling can do for your business as you grow it. You have a beginning, and so do all of the other online marketers. You are NOT alone! It’s all about saying yes to yourself, and not teaching what you know. Those that have a similar worldview will not only appreciate you, but they will follow you. Now does this make sense to you?
The Beginning of Authenticity
One thing that I want to add for you today is that authenticity is so important in your business. You MUST be true to yourself and share FACTS not fiction. This means that you need to always give facts to your prospects and readers, and that doesn’t mean that you have to tell them everything about you or your business.
However, you should never paint the picture that you are doing something you aren’t. If you aren’t making millions, don’t tell your prospects that! Be authentic at all times. Make sense? If you start in the beginning with lies, you’ll have to end it with lies and that isn’t what we are after here.
Are you ready to start your online business and start teaching others how to do the same? Do you have a story to tell but you aren’t sure where to start? If you need some help, and you want to learn what is most important in “the beginning”, simply go HERE to learn more about the Six Figure Mentors started, and how we can help you to get there too!
