Marketing on a budget is always a concern for a new marketer! Welcome to my website, and welcome to a place where you’ll get value and learn everything you need to know for your new home based business.
It’s exciting for you to have started your very own home business, and I remember the day I decided that this was what I wanted to do more than anything. I knew that I wanted to be around for my children, and raise them so I wouldn’t be putting them into the hands of someone else. I knew that I needed to create a place where I could share valuable information with my target audience, and this is that place!
I hope that you find everything here to be quite valuable, and that you learn the basics of what you need to know to start, and how you can build your business. My goal is to teach you how to start marketing on a budget, so that later you can easily add ways to market yourself into your budget without it being a strain!
Marketing on a Budget from Day One
Marketing on a budget is a concern for just about every individual that wants to start a home based business. In fact, I don’t know of anyone that doesn’t start off conservatively, at least in the first month to see what happens. I can assure you that if you are taking money out of your own pocket and money is tight, it will be challenging.
However, I also can assure you that if you don’t get started, you won’t have a shot at any success. Make sense? The digital marketing definition has changed the way businesses look at marketing, and it’s set of rules are a bit different. For example, here is what you can expect when working with a digital marketing campaign:
- Your website becomes the hub of the wheel, so create one even if it’s small
- Create a blog to direct traffic to your website- load it with good information
- Use social media to build a following, and then share valuable content with your target audience
- Professional women in business use this to reach other women- we are social creatures!
It’s no surprise that marketing has changed, and that is why I believe that you have come to this website. The fact that we spend a majority of our time each day online is plenty of evidence that we have to change the scope of our marketing campaign.
What is a marketing campaign these days? It’s those things I’ve listed above, and it’s the personality behind it all to win your audience over. Communicate with your audience openly and honestly, and you’ll be sure to develop long term relationships versus one day wonders.
Marketing on a Budget Means Learn How to Brand Yourself
I think the biggest downfall of businesses today is that they can’t handle marketing on a budget. They don’t know where to start because they are so used to the standard newspaper ads, TV commercials, and even radio ads, which are tough to measure.
This is why so many businesses are learning to turn to social media as a result, and how they can even use SEO to generate tons of traffic to their site, where the information is shared, like photos and videos. It’s these things that really capture the heart of the audience. Marketing digital is changing the way we view running a business today, and there is no doubt that marketing yourself can be tough work if you haven’t tried it yet.
However, it’s structuring a full blown marketing campaign that changes everything long term. Once you learn what to use and how to use it, you can’t lose. Things have changed, and now all you need is some coaching to work out the kinks.
