Social networking sites appear to be more of just a trend, but that isn’t necessarily true. These sites are now the focal point for any business to not only start but to maintain engagement and conversation with your target audience. If you really want to attract people to you, then social media is the best and easiest way to do it. With a viable social media strategy you can accomplish great things, and it’s free to start!
Why are more businesses NOT using these sites? How is it that a business could not see the value in it?
While not all businesses share the same profile or goals for that matter, it’s important that you consider researching how social media can help your business grow, and how it can help you promote you as the brand, as well as products and services.The value of social networking sites is often underestimated, and I am going to share with you how you can start using them for free while you build your business, and why they are so invaluable!
Why Social Networking Sites Are Ideal for Promoting Your Business
While you may feel as though social media is useless, think again. It may feel like a bunch of drama as it applies to your personal life, and you may not see the value in it for the long term, but I can assure you that social networking sites are just what you need to promote your business to take it to a whole other level.
There are plenty of people that don’t see the benefit in it, but I can assure you that ones that do are quite successful. Here is WHY they work:
- You can create an online presence and be visible to your customers
- You can connect with people and engage with them online before you ever meet or speak on the phone
- You can easily share updates with your target audience about things you are doing
- You can provide your audience with valuable content relevant to your business
When you have a home based business, social media is a key component of connecting with people in a way that makes you more real to them. Remember, they want to work with someone that they like and trust, so it’s important that you recognize this now.
Facebook is the primary site you’ll want to use regarding ads but there is so much more to this type of marketing campaign that you just might be surprised!
Social Networking Sites Change the Way People Interact with You!
I have to tell you right now that social networking sites will actually change the way people interact with you! This is because they will interact with you cautiously, and they will contact you when THEY see fit. This puts connecting on their terms, which is ideal. Remember, people don’t want to be sold, but they do love to buy.
Consider that car dealerships have a much better outcome as a result of social media, and no it’s just status updates to Facebook and Twitter. Facebook is genius in that is allows you to run ads for your business, and you can easily target the audience you want for your business. The funny part is, there are still businesses that say it doesn’t work. It may not work for them if they don’t know:
- How to use it
- How to write ads
- Who their target audience really is
You have to know who your audience is, and what they want and you also need to know what they are interested in. This isn’t about you, so just keep that in mind. You can add your brand into your Facebook marketing, and you can easily build brand loyalty by reaching out to your fans. Your brand name can get more recognition when it’s in front of more people, and when you focus on teaching them and helping them build their business too!
Are you ready to rock online? Are you ready to really get the attention of others in the home business arena? Instead of focusing on what everyone else thinks, why not focus on what “social networking sites” can do to bridge the gap between the two of you, and how it can help you help others to build their business too!
PS-Did you learn something new as a result of reading my article? Do you need help with your marketing campaign? If you enjoyed my article on social networking sites, please LIKE and SHARE my article, and go HERE to access this FREE bootcamp put together by Six Figure Mentors!
