Effective communication means you are getting through, but if you had a conversation with a prospect that just didn’t seem to take, I totally get it. It seems that with online marketing you try to get your point across via phone or webinar and it still doesn’t sink in!
The good news is that if you are telling them the right things, you are still doing great. They have to choose to listen, so there isn’t much you can do there. However, you should know that communication is still the key to making your business work. This includes how you communicate with everyone from your prospects to teammates, and even retail customers if you have them.
So, how you can communicate effectively, with everyone, all of the time? Is there a way to get through to your prospects, customers, and your teammates without pulling your hair out and working around the clock? Yes, there is!
I am going ot share with you how you can easily communicate with everyone in your niche market, everytime, while working smarter NOT harder!
Effective Communication? What’s That?
If you have ever had a discussion, and later it turned out to be a huge misunderstanding, you are NOT alone. This happens so often, and it’s amazing how often this happens when marketers are talking to prospects. Let me tell you a story.
I went to an event that was rather exciting, and it was for a new company that was ablaze with excitement for many reasons. Some of the top marketers in the industry had joined, and it was growing quickly. I was excited too, but along the way, I knew I needed to stay grounded and focus more on leading with value than anything else.
In the background, I could overhear a portion of a conversation that went something like this:
“This system is so easy, you could make money with it in 24 hours. A 12 year old can do this, you’ll make thousands fast.”
Not that I dispel that, or that it isn’t possible, but leading with that information leads people astray. This is NOT an example of effective communication at all. Although it’s a causal conversation, it’s a HUGE miscommunication in recruiting in it’s biggest form. This conversation conveyed many messages to me including:
- Money is more important
- Teaching isn’t necessary to recruit
- Leading with value isn’t critical
- Telling someone something just to get someone in and hope the system sells itself is okay
Wrong on all counts, a total failure. This is why leading with value is so critical because this happens on a daily basis. This is why so many end up chasing friends and family, and ultimately they end up working out of desperation. If we want long term success, don’t you think that we should handle prospecting with care?
Sometimes it’s the message that is true, but the delivery can be quite poor. In this story, it’s very poor. How can you change this conversation into a good example of effective communication to become a positive prospecting experience?
How Effective Communication Can Help You Grow Your Business
While communication skills seem to be a lost art, they are MUCH needed to grow our businesses. In fact, I would say that the ability to communicate effectively is often last on the “to do” list of most marketers. Where does it fall on your list of things that are important?
Whether you are prospecting, training via a webinar, or even at a networking event, how you communicate is so important. Your body language can speak just as loud as your words, and it’s important that you work at this through your lifelong career and personally for the sake of your relationships with friends and family.
I hope that you found this article helpful, and that you are able to make great strides with both friends and family and in your business. If you would like to learn more about the effective communication skills of the six figure mentors I work with, just go HERE right now to get access to your FREE 7 day BOOTCAMP!
