Did you know that learning how to brand yourself is one of the most important aspects of your home business? Not only is it important for you to get started, but it’s important that you make a name for yourself. I always use the phrase from Bonnie Raitt’s song, “Let’s Give Them Something to Talk About!”
Can you imagine using that in a marketing campaign?
It’s wise to to do things that get people to remember you, because after all, no advertising is really bad advertising right? Consider that marketing yourself is the most important thing you can do. It’s all about setting yourself apart and being unique and giving people something to remember you by. What do you need to do to make sure that you stand out in the crowd when you market online?
I am going to share with you, how to brand yourself for your new business venture, and how you can easily capture the hearts of the audience you wish to attract with very little money using online resources!
First Step in How to Brand Yourself
What is the first step you should take when you learn how to brand yourself?
No matter what you love, no matter what you look like, and no matter what you do for a living, it’s important that you learn how to brand yourself. It has been said that if you have no vision, you won’t get very far and I tend to agree. So, having a vision for your business is a MUST.
However, it’s important that most of all you don’t lose yourself. You need to be YOU, and be true to yourself no matter what. This is where marketing digital is important and it’s also where digital marketing definition shows up. If you are working for someone else, you won’t be able to be yourself, nor will you be able to attract the customers that resonate with your message.
After all, you need only to FOCUS on:
- Your area of expertise
- Your successes and achievements
- Your life experiences as they relate to your talents and gifts
- Choose an avatar or a persona that exemplifies who you are
- Join communities or forums that define what you want your message to be
There are so many ways for you to do this, and it’s so important that you take the time to do this with care. If you don’t spend time focusing on how to attract your niche market, you’ll never get any closer to bringing the folks you want into your inner circle.
Remember, if you have a PASSION for doing something, you can create niche sites to attract the audience you want to work with you in your business. So, if you know what this is, then make your message consistent across your site, blog, and yes, even your social media pages.
How to Brand Yourself in a Marketing Campaign
Now that you have the basics on how to brand yourself, now you need to make sure that you make this clear in your first marketing campaign. I know tons of professional women in business that are quite good at this!
What is a marketing campaign?
It’s a campaign that involves:
- Your website or product
- Your offer is applicable
- Your story
- Your email marketing and auto responders that show your personality
- Your videos
Can you see how this works? You don’t have to spend hours on end with this stuff, but you MUST make sure that at least your message is consistent throughout. If you want to teach others how to build their business, then by all means be sure that you are teaching them how to do so. Make sure that everything, down to your email signature signifies who you are and what you are about.
Marketing yourself is so important, so don’t forget that YOU are tops! Let your beauty shine through, your charisma, whatever it is that you have to offer! Make others aware so that you can attract the right audience, the folks you want to work with.
Stay at home moms going back to work are doing this to start their home business, don’t you think you can do this too?
If you would like to learn more about “how to brand yourself”, and how to build your home business, go HERE now to ACCESS this FREE 7 day bootcamp NOW!
